Faculty Scholarly Dissemination Grants

Title

Variance in the RACE Process Across PR Practice Settings

Department

School of Communications

College

College of Liberal Arts and Sciences

Disciplines

Business

Abstract

The RACE Process--research, action plan, communication, evaluation--as recommended for public relations practice was reviewed. While previous studies addressed if and how the RACE process is followed in practice, this study looked at how the various components of RACE vary across different practice contexts, ranging from international, corporate, nonprofit, government, sports and travel, agency, and education.

Conference Name

NCA Annual Convention

Conference Location

Orlando, FL

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