Faculty Scholarly Dissemination Grants
Title
PR in Pop Culture: Does it Matter, and What if it Does?
Department
School of Communications
College
College of Liberal Arts and Sciences
Date Range
2011-2012
Abstract
Taking a cue from the American pop culture icon John Mellencamp, who once crooned, Nothing matters and what if it did?, I would say there are two ways to answer the `so what' question about how PR is portrayed in popular culture. One, does the portrayal really affect the image of public relations in the minds of the public? This leads to a consideration of various media effects theories as well as some empirical evidence on the topic at hand. Secondly, if the public perception of PR is negative or incomplete, there are a variety of variables specifically and indirectly related to popular culture--that cause that perception. Each of these variables should be addressed directly, and academics could have a significant role to play in improving public perception of our profession.
Conference Name
AEJMC Conference
Conference Location
St. Louis, MO
ScholarWorks Citation
Penning, Timothy, "PR in Pop Culture: Does it Matter, and What if it Does?" (2011). Faculty Scholarly Dissemination Grants. 332.
https://scholarworks.gvsu.edu/fsdg/332
