Faculty Scholarly Dissemination Grants
Title
Hotter Than and Cooler Than: Reappraising McLuhan's Hot and Cool Distinction
Department
School of Communications
College
College of Liberal Arts and Sciences
Date Range
2014-2015
Disciplines
Business
Abstract
This paper reconsiders Marshall McLuhan's classic chapter "Media Hot and Cold," and argues for retaining these terms despite McLuhan's abandoning their use later in his career. The paper will show how if the terms "hot" and "cool" are re-articulated as "hotter than" and "cooler than," and only used comparatively, they can be very useful for understanding qualities of (and explaining relationships between) a wide range of old and new media.
Conference Name
16th Annual Media Ecology Association Annual Convention
Conference Location
Denver, CO
ScholarWorks Citation
Anton, Corey, "Hotter Than and Cooler Than: Reappraising McLuhan's Hot and Cool Distinction" (2015). Faculty Scholarly Dissemination Grants. 673.
https://scholarworks.gvsu.edu/fsdg/673
