Faculty Scholarly Dissemination Grants

Title

Making Campus Connections through Communication Center Incentives

Department

School of Communications

College

College of Liberal Arts and Sciences

Disciplines

Business

Abstract

Abstract: This paper documents the relationship between in-class incentives and student participation at one University Communication Center. An examination of partnerships between the Communication Center and faculty across disciplines and colleges (including Movement Science, Anthropology, Film & Video, Advertising & Public Relations, & History) highlights that the existence of a Center alone is not enough to guarantee a campus of competent communicators. As past research has identified the problems of a build-it-and-they-will-come attitude towards on-campus speaking services, this paper provides empirical data to support the value of linking Center visits to credit-earning opportunities in the classroom. Moreover, this study finds that connecting student tutors to potential clients prior to a first visit to the Center further increases the effectiveness of incentives. The results are based on correlations between faculty-provided class information and over 300 unique client visits.

Conference Name

Students @ the Center: Connecting Ideas

Conference Location

Arizona State University West

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