In this study, the investigators use scores from the Tourist Ecological Orientation (TEO) Scale (Uriely, Reichel & Shani, 2007) of Costa Rica visitors to understand how their ecological orientation and interest in ecological practices influence accommodation and destination site choices. Results from this study were intended to be used to inform professionals in the tourism industry on how they might best develop their tourism sites, policies and programs according to the ecological orientation of the visitors. Based on the findings from this study, however, it seems that the Tourist Ecological Orientation Score derived by Uriely, Reichel and Shani (2007) is not appropriate for differentiating tourist behaviors. As such, it is not recommended for use in developing sites, policies and programs or otherwise marketing them to tourists.
James, J. Joy; West, Stephanie; Davis, Stuart; and Reddick, Laura
"Does Sustainable Certification Knowledge Influence Tourist Behavior?,"
Journal of Tourism Insights:
1, Article 7.
Available at: http://scholarworks.gvsu.edu/jti/vol1/iss1/7