Spring Break is big business for many tourism destinations. Although many students are budget conscious, by sheer volume, they make a noteworthy financial impact on a destination and the local community. To better understand what pulls current domestic Spring Break travelers to their destination choice, a study was conducted evaluating the importance of Spring Break destination attributes in students’ trip decisions. Exploratory factor analysis was conducted which reduced 24 pull attributes to four core Spring Break decision making pull factors. The core factors identified are: Destination Attributes, Financial, Accessibility, and Uncertainty Avoidance. Further analysis demonstrated only limited significant differences in the core factors when analyzed in terms of the travelers’ demographic and behavioral profiles.
Spring Break, travel decisions, student travel, pull factors
Scott-Halsell, Sheila A. and Saiprasert, Wanlanai
"Spring Break: Pulling in the Student Market,"
Journal of Tourism Insights:
2, Article 3.
Available at: http://scholarworks.gvsu.edu/jti/vol2/iss2/3