Examining the Use of RV Travel Forums for Campground Searches

Authors

Jill Fjelstul, University of Central FloridaFollow
Kimberly Severt, University of Central FloridaFollow

Abstract

The aim of the present study is to explore how RV travelers use online travel forums in their campground search. The identification of such variables will assist campground owners and operators in their marketing strategies, competitive positioning, and improving the overall experience for the RV traveler at their chosen campground and destination.

Keywords

campgrounds, online forums, recreational vehicles, word of mouth

Recommended Citation

Fjelstul, Jill and Severt, Kimberly (2011) "Examining the Use of RV Travel Forums for Campground Searches," Journal of Tourism Insights: Vol. 2: Iss. 2, Article 4.
Available at: https://doi.org/10.9707/2328-0824.1019

Available at: https://scholarworks.gvsu.edu/jti/vol2/iss2/4