The aim of the present study is to explore how RV travelers use online travel forums in their campground search. The identification of such variables will assist campground owners and operators in their marketing strategies, competitive positioning, and improving the overall experience for the RV traveler at their chosen campground and destination.
campgrounds, online forums, recreational vehicles, word of mouth
Fjelstul, Jill and Severt, Kimberly
"Examining the Use of RV Travel Forums for Campground Searches,"
Journal of Tourism Insights:
2, Article 4.
Available at: http://scholarworks.gvsu.edu/jti/vol2/iss2/4