Recreational vehicles (RVs) are owned and/or rented by travelers of diverse ages, traveling parties, and agendas. RVs, in most cases, will be parked at a campground during use, lending to the question of what factors influence campground selection. The current study explored pull factors specific to RV campground attributes by members of a RV association, identified the general demographics of the respective RV association, and investigated campground travel decisions by members of the RV association. Findings from the current study can assist campground owners/operators in developing effective marketing strategies for attracting RV travelers with customized products, onsite amenities, and/or services. Offerings can be tailored to today’s RV traveler based on travel needs, desires, and demographics.
Campgrounds, Pull Motivations, RV travel, Tourism Behavior
"Exploring Pull Factor Influences at Campgrounds by RV Association Members,"
Journal of Tourism Insights:
1, Article 2.
Available at: http://dx.doi.org/10.9707/2328-0824.1035
Available at: http://scholarworks.gvsu.edu/jti/vol4/iss1/2