Abstract
The aim of this study was to profile members of a large RV association by market segmentation and lifestyle travel patterns. A cluster analysis identified two clustered segments utilizing demographic variables. Findings were further examined by travel patterns within each cluster. Destination RVers favored weekend travel and/or staying at a particular destination throughout their travel experience. Touring RVers, conversely, traveled from park to park with minimal stays at each park. A one-way ANOVA revealed significance between clusters with each travel pattern. Implications and strategies were outlined for the stakeholders and travelers of the RV industry.
Keywords
Cluster Analysis, Lifestyle, Lifestyle Traveler, Market Segmentation, RV travel, Tourism Behavior
Recommended Citation
Fjelstul, Jill
(2014)
"RV Association Members' Profile: A Demographic Segmentation and Lifestyle Exploration,"
Journal of Tourism Insights:
Vol. 5:
Iss.
1, Article 1.
Available at: https://doi.org/10.9707/2328-0824.1043
Available at:
https://scholarworks.gvsu.edu/jti/vol5/iss1/1