Research has pointed out creativity as a sociocultural and contextually embedded phenomenon. As a consequence, the effect of cultural factors on the manifestation of creativity has been discussed worldwide. The purpose of this chapter is, therefore, to analyze the development of creativity in the Brazilian culture. A brief description of the Brazilian culture is provided. Models of creativity developed by Brazilian researchers, as well as a review of creativity studies conducted in the educational environment, are presented. Guidelines for future cross-cultural studies on creativity are also suggested.