"Direct-to-Consumer (DTC) Pharmaceutical Marketing: Impacts and Policy " by Dayna M. Porter

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Direct-to-Consumer (DTC) Pharmaceutical Marketing: Impacts and Policy Implications

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Dayna M. Porter, Grand Valley State University

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Porter, Dayna M. (2011) "Direct-to-Consumer (DTC) Pharmaceutical Marketing: Impacts and Policy Implications," SPNHA Review: Vol. 7: Iss. 1, Article 5.
Available at: http://scholarworks.gvsu.edu/spnhareview/vol7/iss1/5

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