Most Popular Papers *
Barter Clubs and Exchanges: A New Source of Inefficiency and Risk
John O. Bornhofen
Positioning the Retail Enterprise for the 80's and Beyond
R. Eugene Klippel and Timothy W. Sweeney
Revising the Undergraduate Marketing Core Curriculum: A Survey Approach
R. Eugene Klippel, Max L. Densmore, and Cheryl Kleinke
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 05/19/16.