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Most Popular Papers *

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Positioning the Retail Enterprise for the 80's and Beyond
R. Eugene Klippel and Timothy W. Sweeney

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Message from the Dean
Marvin DeVries

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Revising the Undergraduate Marketing Core Curriculum: A Survey Approach
R. Eugene Klippel, Max L. Densmore, and Cheryl Kleinke

* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 05/15/13.