Key Points

· This article addresses the role of funders in supporting advocacy and advocacy evaluation work.

· The growth and strengthening of the advocacy evaluation field has lessened the “hard to measure” stigma attached to advocacy grantmaking.

· An increasingly broad array of evaluation designs and methods better capture advocacy data, enable rapid analysis and learning, and foster accountability.

· Based on a study of advocacy grantees and a study of advocacy grantmakers, the authors conclude that supporting evaluation and capacity building, providing multi-year funding commitments and core support, and creating custom reporting requirements and timelines are strategies that funders can use to strengthen their advocacy grantmaking.

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