CAP 210 FUNDAMENTALS OF ADVERTISING: ADVERTISING AGENCY PROJECT
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Takes learners through various tools with a local client in order to complete a target audience analysis (consumer profile). Students create a section of their plan book that presents relevant data to their clients for advertising purposes.
access, data literacy, tools, Use information effectively to accomplish a purpose
Public Relations and Advertising
Ranger, Kim L., "CAP 210 FUNDAMENTALS OF ADVERTISING: ADVERTISING AGENCY PROJECT" (2022). Handouts. 16.