ScholarWorks@GVSU

A Review of Two Decades of Research on Language in International Management (1997 - 2022) - Supplemental Material, Yung-Hwal Park, Kevin Lehnert
Other Faculty Publications

A dynamic system of job performance with goals and leadership changes as shocks, Christopher R. Dishop, Valerie Good
Peer Reviewed Articles

Marketing strategy implementation impediments and remedies: A multi-level theoretical framework within the sales-marketing interface, Avinash Malshe, Douglas E. Hughes, Valerie Good, Scott B. Friend
Peer Reviewed Articles

More than money: establishing the importance of a sense of purpose for salespeople, Valerie Good, Douglas E. Hughes, Hao Wang
Peer Reviewed Articles

A review of two decades of research on language in international and multicultural marketing (1997 – 2020) – Supplemental Material, Yung-Hwal Park, Kevin Lehnert
Other Faculty Publications

Understanding and Motivating Salesperson Resilience, Valerie Good, Douglas E. Hughes, Alexander C. LaBrecque
Peer Reviewed Articles

Analyses of Five Industries, Potential Job Prospects, and Expatriate Employment in Spain, Leonardo Brista
Honors Projects

Doing good when times are bad: the impact of CSR on brands during recessions, Valerie Good
Peer Reviewed Articles

Marketing Play Book: Shoreline Orthopaedics, Rio Weikum
Honors Projects

Leveraging User Experience Expertise for Engaging and Sustainable Social Media, Jon Jeffryes, Kiersten Quilliams, Cara Medvendenko, Katie Alphenaar
Conference Proceedings

The Corporate Occupation of the Final Frontier; Emerging Market Analysis of SpaceX and the Privatized Race to Space., Nicholas Herbert
Honors Projects

From Shelf to Screen: Marketing in the Digital Age, Anna Bouwkamp
Honors Projects

VNN: Marketing Campaign Analysis, Lucas Gerard
Honors Projects

Gazelle Sports Marketing Plan 2016, Cassandra Smith
Honors Projects

Marketing Across Cultures: France and the United States, Kate Perry
Honors Projects

Festival attendees’ perceptions of green hotel practices, Jason D. Oliver, Alex Naar, Erin Harris
Journal of Tourism Insights

Allendale Movie Theater, Michael Marciniak
Honors Projects

Health and Social Marketing Tactics for Adolescents: A Research Review, Bethany P. Buchanan
Honors Projects

The Piotroski Screen Reexamined: Seasonal and Structural Change, Noah Thelen, Glenn N. Pettengill, Melissa Woodley
Honors Projects

An Analysis of the Network Marketing Industry, Trevor Shields
Honors Projects

Social Media's effect on Teen's Consumer Behavior, Alexus Ringstad
Honors Projects