ScholarWorks@GVSU

Marketing strategy implementation impediments and remedies: A multi-level theoretical framework within the sales-marketing interface, Avinash Malshe, Douglas E. Hughes, Valerie Good, Scott B. Friend
Peer Reviewed Articles

More than money: establishing the importance of a sense of purpose for salespeople, Valerie Good, Douglas E. Hughes, Hao Wang
Peer Reviewed Articles

Understanding and Motivating Salesperson Resilience, Valerie Good, Douglas E. Hughes, Alexander C. LaBrecque
Peer Reviewed Articles