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Using an Internal Marketing Perspective to Understand the Role of Associate Delight in Company Performance, MiRan Kim Ph.D., Bonnie J. Knutson Ph.D. Great Lakes Hospitality & Tourism Educators Conference
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Are Loyalty Program Members More Loyal than Nonmembers?, MiRan Kim Ph.D., Christine Vogt Ph.D., Bonnie Knutson Great Lakes Hospitality & Tourism Educators Conference
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