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Are Lonely Salespeople Costing You Customers?, Valerie Good, Lisa Earle McLeod Other Faculty Publications
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A dynamic system of job performance with goals and leadership changes as shocks, Christopher R. Dishop, Valerie Good Peer Reviewed Articles
Marketing strategy implementation impediments and remedies: A multi-level theoretical framework within the sales-marketing interface, Avinash Malshe, Douglas E. Hughes, Valerie Good, Scott B. Friend Peer Reviewed Articles
More than money: establishing the importance of a sense of purpose for salespeople, Valerie Good, Douglas E. Hughes, Hao Wang Peer Reviewed Articles
Understanding and Motivating Salesperson Resilience, Valerie Good, Douglas E. Hughes, Alexander C. LaBrecque Peer Reviewed Articles
Doing good when times are bad: the impact of CSR on brands during recessions, Valerie Good Peer Reviewed Articles
Beyond Warm Glow: The Risk-Mitigating Effect of Corporate Social Responsibility (CSR), Abhi Bhattacharya, Valerie Good, Hanieh Sardashti, John Peloza Peer Reviewed Articles
When to Outsource the Sales Force for New Products, Valerie Good, Roger J. Calantone Peer Reviewed Articles
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