ScholarWorks@GVSU

A dynamic system of job performance with goals and leadership changes as shocks, Christopher R. Dishop, Valerie Good
Peer Reviewed Articles

Marketing strategy implementation impediments and remedies: A multi-level theoretical framework within the sales-marketing interface, Avinash Malshe, Douglas E. Hughes, Valerie Good, Scott B. Friend
Peer Reviewed Articles

More than money: establishing the importance of a sense of purpose for salespeople, Valerie Good, Douglas E. Hughes, Hao Wang
Peer Reviewed Articles

Understanding and Motivating Salesperson Resilience, Valerie Good, Douglas E. Hughes, Alexander C. LaBrecque
Peer Reviewed Articles

Doing good when times are bad: the impact of CSR on brands during recessions, Valerie Good
Peer Reviewed Articles