Variance in the RACE Process Across PR Practice Settings
School of Communications
College of Liberal Arts and Sciences
The RACE Process--research, action plan, communication, evaluation--as recommended for public relations practice was reviewed. While previous studies addressed if and how the RACE process is followed in practice, this study looked at how the various components of RACE vary across different practice contexts, ranging from international, corporate, nonprofit, government, sports and travel, agency, and education.
NCA Annual Convention
Penning, Tim, "Variance in the RACE Process Across PR Practice Settings" (2013). Faculty Scholarly Dissemination Grants. 1099.