PR in Practice: Using Videos vs Guest Speakers for the Fndamentals of Public Relations Course
School of Communications
College of Liberal Arts and Sciences
Students generally say they appreciate guest speakers in class as an example of the 'real world.' However, guest speakers don't always stay on topic, can take too much class time, and may devolve into mere story telling vs instruction. An alternative is to videotape practitioners in their work environment for a brief edited presentation that follows semi-structured interview techniques more beneficial pedagogically. In a test of this methods, students preferred videos over guest speakers in terms of learning outcomes.
Public Relations Society of America International Conference
Penning, Tim, "PR in Practice: Using Videos vs Guest Speakers for the Fndamentals of Public Relations Course" (2011). Faculty Scholarly Dissemination Grants. 331.