Faculty Scholarly Dissemination Grants


Royal Beginnings: Supply Chain Decision Making in a Bridal Shop


Management Department


Seidman College of Business




Set in a small community in Michigans Upper Peninsula, the owner of a bridal and formal wear shop is focusing on the firms business strategy, especially with respect to supply chain/vendor management. The shops merchandise includes wedding and bridesmaid gowns, mothers and flower girl dresses, prom dresses, and accessories. It also rents tuxedos for men. There are typically around 150 wedding gowns, 300 bridesmaid gowns, and 150 mothers dresses in the store. Brides frequently spend 12 hours (or more) shopping in the store before they make a buying decision; they typically seek stylish gowns in high-quality fabrics and reasonably pricing. Because approximately 60 percent of the stores revenues come from sales of wedding apparel, vendor-related decisions are critical.

Conference Name

2013 Annual Conference

Conference Location

Victoria, British Columbia, Canada

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