Event Title

Management of the Google AdWords Grant for Arbitrations and Electronic Human Resources (E-HR)

Location

Exhibition Hall, DeVos Center

Start Date

4-2012 3:30 PM

Description

PURPOSE: In 2008, Professor Star Swift received a grant from Google, which awarded $10,000 per month of in-kind (free) Google AdWords advertising for the GVSU Arbitrations and Electronic Human Resources (E-HR) websites (http://www.gvsu.edu/arbitrations and http://www.gvsu.edu/e-hr). AdWords are the text ads one sees at the top of Google search results. PROCEDURES: My independent study responsibility consists of maintaining the grant by writing advertisements and managing keywords in order to increase website traffic. This includes researching arbitrations and E-HR, writing advertisements, managing keywords based on analytics, and updating the website designs and content. OUTCOME: Prior to my independent study, we used only $200 of the $10,000 per month allotment. By more actively managing the websites, we are now utilizing over $9,000 per month in AdWords. This results in over 12,000 people worldwide accessing the websites each month, showcasing GVSU capabilities in arbitrations and E-HR. IMPACT: This experience has given me the opportunity to study arbitrations, E-HR, marketing, analytics, advertising and management, while simultaneously utilizing my design and information systems experience. I have also gained invaluable connections as Professor Swift and I were invited to Google Ann Arbor for an AdWords conference as one of the top non-profits managing the AdWords grant in the Midwest. As we approach the $10,000 per month goal, we will become eligible for a grant that awards $40,000 per month of in-kind advertising.

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Apr 1st, 3:30 PM

Management of the Google AdWords Grant for Arbitrations and Electronic Human Resources (E-HR)

Exhibition Hall, DeVos Center

PURPOSE: In 2008, Professor Star Swift received a grant from Google, which awarded $10,000 per month of in-kind (free) Google AdWords advertising for the GVSU Arbitrations and Electronic Human Resources (E-HR) websites (http://www.gvsu.edu/arbitrations and http://www.gvsu.edu/e-hr). AdWords are the text ads one sees at the top of Google search results. PROCEDURES: My independent study responsibility consists of maintaining the grant by writing advertisements and managing keywords in order to increase website traffic. This includes researching arbitrations and E-HR, writing advertisements, managing keywords based on analytics, and updating the website designs and content. OUTCOME: Prior to my independent study, we used only $200 of the $10,000 per month allotment. By more actively managing the websites, we are now utilizing over $9,000 per month in AdWords. This results in over 12,000 people worldwide accessing the websites each month, showcasing GVSU capabilities in arbitrations and E-HR. IMPACT: This experience has given me the opportunity to study arbitrations, E-HR, marketing, analytics, advertising and management, while simultaneously utilizing my design and information systems experience. I have also gained invaluable connections as Professor Swift and I were invited to Google Ann Arbor for an AdWords conference as one of the top non-profits managing the AdWords grant in the Midwest. As we approach the $10,000 per month goal, we will become eligible for a grant that awards $40,000 per month of in-kind advertising.