This paper examines the role of popular media in terms of country of origin effect between France and the United States from the 1900s to 2005. Popular media, such as newspapers and magazines, have played a significant role in shaping people’s perceptions about people, products, and ideas for years; perceptions of countries are no exception. Popular media is a leading force in cultural education regardless of whether the information is entirely accurate. As the American economy becomes increasing global it is important for marketers and others interested in international business to take into account the effects of popular media on the positioning of their products and services abroad. By analyzing historical import and export data between France and the United States in addition to researching the relationship status between the two countries at significant periods in history, this paper shows that country of origin and popular media portrayal have yet to have a significant impact on the sales of products between the two despite the political agitations that bring produce tension between the two entities. However, this study proves that it is something to continue to monitor as consumers become more educated and take on a more active role in politics through their purchase decisions. This is a contribution to the country of origin effect research that is being more widely explored as international markets continue to integrate.
Jones, Andrea, "Positioning Power: France and the United States 1900s-2005" (2012). Honors Projects. 175.