What Makes a Movie Trailer Successful?
Film and Media Studies
An in-depth look at how different elements of a movie trailer can be used to its full potential to attract audiences to screenings. Different elements include the story, emotion, music, editing, and more.
Bedard, Andrew, "What Makes a Movie Trailer Successful?" (2017). Honors Projects. 653.
Additional FilesAnnotated Bibliography.pdf (95 kB)