According Grand Rapids Symphony Marketing Manager Jacalyn Wood, it is the Symphony’s goal to build relationships that lead to attendance at Symphony events (personal communication, April 7, 2011). This marketing plan will use the Symphony’s current target audience for its current Facebook Page to address this goal. It will include men and women of all ages living in West Michigan. Women aged 35-65 will be a sub-target. This audience will be the same for all the relationship-building activities outlined in the following program, even those outside of Facebook.
Wolfgram, Peter, "Social Media Marketing Program for Grand Rapids Symphony" (2011). Honors Projects. 66.