Varsity News Network (VNN) is a company based in Grand Rapids, Michigan that creates “All-‐in-‐one communication suites” for high school athletic programs (Vaughn 2015). These websites fulfill a lot of purposes, including schedules, scores, media, player forms, communication from coaches and athletic directors, etc. They are used by athletes, coaches, athletic directors, parents, and the community. Schools pay VNN to create their website and advertisements on the website generate revenue.
Gerard, Lucas, "VNN: Marketing Campaign Analysis" (2017). Honors Projects. 662.