Finding My Future, Future, startup company, transitional program, educational choice, occupational choice, student, marketing, market research, business, customer discovery, passion, purpose, comprehensive education


Business | Social and Behavioral Sciences


Linda Chamberlain


One of the most pivotal moments in a young adult's life is transitioning from high school to pose-secondary opportunity; whether this is to university, trade school, or right into the workforce, each student has a unique experience. Finding My Future, a local startup in Grand Rapids, Michigan, wants to give these students "the tools they need to define a future they'll love." However, as a startup that is also on a quest to be educated and informed on their decisions, FMF is in need of marker research and customer discovery to better understand and appropriately design for their audiences.