Finding My Future, Future, startup company, transitional program, educational choice, occupational choice, student, marketing, market research, business, customer discovery, passion, purpose, comprehensive education
Business | Social and Behavioral Sciences
One of the most pivotal moments in a young adult's life is transitioning from high school to pose-secondary opportunity; whether this is to university, trade school, or right into the workforce, each student has a unique experience. Finding My Future, a local startup in Grand Rapids, Michigan, wants to give these students "the tools they need to define a future they'll love." However, as a startup that is also on a quest to be educated and informed on their decisions, FMF is in need of marker research and customer discovery to better understand and appropriately design for their audiences.
Frankhouse, Samantha, "Finding My Future: Defining the Landscape, Discovering the Path" (2018). Honors Projects. 701.