talent development, innovation, Holland campus, design thinking, multi-generational, place making


Liberal Studies


Every great story is full of interesting characters, and one of those characters is always the hero. In each and every story, that hero wants something. Our hero is the GVSU Meijer Campus in Holland, Michigan, but as it is now, that hero is weak, lonely, and not flourishing. Our hero wants to be relevant for the Holland community, but it needs to overcome underutilization to get there. However, what makes a story great is not the resolution; rather, it is the transformation of the hero. Join us in our journey as we design thinkers work to transform the identity of the GVSU Meijer Campus in Holland to become the heartbeat of innovation for the Holland community.


LIB 323 / HON 313 - Design Thinking to Meet Real World Needs