Over a two year period the “Making Sobriety Attractive” program directed by Alert Labs has significantly decreased the use of alcohol and marijuana at a high school in Kent County, Michigan. The program uses an environmental approach by placing posters with messages that correct students’ misperceptions of alcohol and drug use at their school with the correct data about the actual use of these substances. The figures for the actual use are drawn from an annual survey of the students. As students begin to accept the messages about the actual use of illegal substances, their own use declines as they want to be like the majority of students who do not drink or use marijuana at their school.

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