ScholarWorks@GVSU

Fundraising Strategies of Nonprofit Organizations: Measuring ROI and Success in a Time of Economic Crisis

The question being explored through this research is whether or not there are particular, newly developed, strategies that have aided organizations in continuing to raise funds during difficult economic times. Particularly, the research focuses on the differing events organizations have used in their attempts to raise money. In addition, it explores the existence of connections between the strategies the organizations in different sectors of the industry use to raise money when the public does not have much to give.