Trait perspectives are dominant in the study of personality cross-culturally. We review the questions addressed by researchers who study personality traits across cultures, including, among others, whether traits are used in all cultures to understand persons and their behavior, the universality versus culture-specificity of traits, the validity of imported and indigenous measures of personality traits, and the meaningfulness of trait comparisons across cultures. We then summarize evidence relevant to these questions in one collectivistic culture, the Philippines. Overall, personality research in the Philippines supports the applicability of traits and trait theory as a basis for understanding persons and their behavior across cultures.
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