Building Fundraising Momentum: Message, Relationship, and Alliance Essentials

Authors

Mary M. Somerville, University of Colorado, Denver

Files

Description

Inquiry-based and user-centered facility design catalyzes constituency engagement, creates shared vision, and builds stakeholder partnerships through signature ‘participatory action research’ and ‘library as lab’ initiatives that advance collective learning and energize renovation planning in the library and on campus. This user-centered design approach also informs energetic fundraising strategies which produce $32.8 million in multi-year State appropriations and cash contributions. Essential elements - creating messages, furthering relationships, and forging alliances - invigorate the capital campaign and sustain renovation fundraising momentum.

Publication Date

2015

Keywords

fundraising, proposals, relationships, alliances, renovation, design

Disciplines

Library and Information Science

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.

ScholarWorks Citation

Somerville, Mary M., "Building Fundraising Momentum: Message, Relationship, and Alliance Essentials" (2015). Re-think it: Libraries for a New Age - Conference Proceedings. 2.
https://scholarworks.gvsu.edu/rethinkit_proceedings/2