Faculty Scholarly Dissemination Grants


Organizational Multiple Identities and Top Executives' Information Seeking




Seidman College of Business

Date Range



In this study we explore how multiple organizational identities create complexity and uncertainty for decision makers and how it affects top managers' information seeking behaviors (such as from how many domains they seek information from and the frequency of information seeking). We tested our hypotheses in a sample of hotel and motel establishments where the owners of these hotels/motels completed the survey. The results strongly suggest that the owners of hotels with multiple identities scan their environments more than those that have fewer identities. The results also suggest that a large number of identities create perceived uncertainty about the environment which leads to higher information seeking (a partial mediation effect of perceived uncertainty). Key words: Organizational identity, top executives' information seeking, decision making

Conference Name

Academy of Management

Conference Location

Montreal, Canada

This document is currently not available here.