Hotter Than and Cooler Than: Reappraising McLuhan's Hot and Cool Distinction
School of Communications
College of Liberal Arts and Sciences
This paper reconsiders Marshall McLuhan's classic chapter "Media Hot and Cold," and argues for retaining these terms despite McLuhan's abandoning their use later in his career. The paper will show how if the terms "hot" and "cool" are re-articulated as "hotter than" and "cooler than," and only used comparatively, they can be very useful for understanding qualities of (and explaining relationships between) a wide range of old and new media.
16th Annual Media Ecology Association Annual Convention
Anton, Corey, "Hotter Than and Cooler Than: Reappraising McLuhan's Hot and Cool Distinction" (2015). Faculty Scholarly Dissemination Grants. 673.