American Studies | History


As globalization becomes increasingly relevant, international business environments are more culturally diverse than ever before. Ethnic diversity in the workplace provides many opportunities for enrichment, however, many managers and employees remain ill-equipped for the task of evaluating, understanding, and maximizing the power of a multi-cultural workforce. Using social psychologist Geert Hofstede’s cultural dimensions, this piece seeks to uncover, define, and explore the key cultural differences that exist between the United States and Spain, specifically as they impact business engagements, workplace interaction, and intercultural management. It also provides some general guidelines for conducting cross-cultural negotiations between the two cultures.