Arts and Humanities


Culture is “the collective programming of the mind distinguishing the members of one group or category of people from others” (Hofstede, 2014). National culture, which is just one type of culture, has a significant impact on how business is conducted within that country. Foreign firms trying to enter a new market tend to be more successful if they learn and adapt to the country’s culture. Chile has a unique national cultural, rooted deeply in tradition but evolving for the future. This paper proposes that understanding and adapting to the cultural differences and understanding family dynamics are two factors that are related to successful business results in Chile. In this paper I will explain cultural differences in Chile, discuss the role of family, and apply these factors to the experiences of the foreign companies Home Depot, J.C. Penney, and Carrefour in Chile, as well as the reaction of Chilean firms to entrance of these companies.