blogging, public relations, WordPress, guidelines, best practices, writing


Public Relations and Advertising | Social Media


Adrienne Wallace


In the field of public relations, effective writing is paramount. It is an important part of every step of the campaign process, from research to planning, communicating to evaluating. But writing for PR encompasses more than just research reports and news releases. With today’s increasing reliance on the Internet and social media for information, knowing how to quickly and effectively compose nontraditional written works - including social media posts and blogs - is a skill that all practitioners need. Therefore, I took up the task of researching blogging best practices in the public relations industry and putting them into practice through 12 professional posts on a WordPress site. This paper seeks to reflect on the work I have done, sharing my process, insight, and the best practices I have discovered for other aspiring public relations bloggers to build off of.