Disciplines

Business | Economics

Abstract

ArtPrize is estimated to have generated or supported economic benefits for Kent County in the following ways:

  • The total economic impact of all primary visitor spending and ArtPrize operational spending is estimated at $54.7 million in economic output supporting 434 jobs.
  • 714,345 total visitors, with 53% visiting from outside the local region. The average age of all visitors was 47 years old.
  • 39% of local visitors and 69% of all nonlocal visitors stated that ArtPrize was their primary reason for visiting Grand Rapids.
  • All local visitors spent an average of 2.6 days at ArtPrize and all nonlocal visitors spent an average of 1.76 days at ArtPrize.
  • Direct spending of all primary visitors was $40.3 million, with nonlocal primary visitors spending $31.8 million.
  • The total economic impact of nonlocal primary visitors is estimated at $41.1 million in economic output supporting 320 jobs.
  • Nonlocal primary visitors generated approximately $215,751 in additional tax revenue for Kent County.
  • Based on their experience at ArtPrize, 74% of the survey respondents said they were “very likely” or “somewhat likely” to visit Grand Rapids again.
  • 40% of nonlocal survey respondents have attended ArtPrize at least five times.

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