Disciplines
Business | Economics
Abstract
The 2022 Iceman Cometh Challenge mountain bike race is estimated to have generated or supported economic benefits for Grand Traverse County in the following ways:
- 16,569 total visitors, with 88% visiting from outside of Grand Traverse County. Over 36 states and four countries were represented.
- There were 38,047 total visitor days, with 95% coming from nonlocal visitors. These nonlocal visitors spent on average 2.5 days in the Traverse City area.
- Direct spending of all visitors was $4.7 million, with nonlocal visitors spending $4.5 million.
- The total economic impact of nonlocal visitors is estimated at $5.6 million in economic output supporting 47 jobs.
- The total economic impact of all visitor spending and Iceman operational spending is estimated at $6.7 million in economic output supporting 57 jobs.
- Nonlocal visitors generated approximately $35,233 in additional tax revenue for Grand Traverse County.
ScholarWorks Citation
Glupker, Christian and Isely, Paul, "The Economic Impact of Bell’s Iceman Cometh Challenge 2022 Mountain Bike Race" (2023). Other Faculty Publications. 13.
https://scholarworks.gvsu.edu/eco_otherpubs/13
