Student Scholars Day

Ethnic Minority Recruitment at Grand Valley State University

Henry Hall Atrium 33

This project examines the recruitment and enrollment of ethnic minority students at Grand Valley State University. The study investigates the literature on the college choice process for ethnic minority students to determine what factors impact their decision to enroll in higher education and what factors impact their choice of which school to attend. The objectives of this research project are to first identify what factors impact the college choice process for ethnic minority students. Next, the project identifies where students enroll after they have applied to Grand Valley. Finally, the project identifies the enrollment trends of ethnic minority students. Appropriate recruitment suggestions for Grand Valley State University are made based on the literature review and results of the study.