"The Economic Impact of ArtPrize 2022" by Christian Glupker and Paul Isely
 

Abstract

SUMMARY OF ECONOMIC IMPACT

ArtPrize 2022 is estimated to have generated or supported economic benefits for Kent County in the following ways:

  • 753,601 total visitors, with 56% visiting from outside of Kent County. Over 14 states and four countries were represented. The average age of all visitors was 46 years old.
  • 56% of all visitors and 73% of all nonlocal visitors stated that ArtPrize 2022 was their primary reason for visiting Grand Rapids.
  • There were 858,582 total primary visitor days, with 59% coming from nonlocal visitors. These nonlocal visitors spent on average 1.67 days at ArtPrize.
  • Direct spending of all primary visitors was $24.6 million, with nonlocal primary visitors spending $19.3 million.
  • The total economic impact of nonlocal primary visitors is estimated at $24.9 million in economic output supporting 228 jobs.
  • The total economic impact of all primary visitor spending and ArtPrize operational spending is estimated at $34.6 million in economic output supporting 318 jobs.
  • Nonlocal primary visitors generated approximately $70,313 in additional tax revenue for Kent County.
  • Based on their experience at ArtPrize 2022, 86% of the survey respondents said they were “very likely” or “somewhat likely” to visit Grand Rapids again.
  • 46% of survey respondents have attended ArtPrize at least three times.

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