Faculty Scholarly Dissemination Grants
Title
Variance in the RACE Process Across PR Practice Settings
Department
School of Communications
College
College of Liberal Arts and Sciences
Date Range
2012-2013
Disciplines
Business
Abstract
The RACE Process--research, action plan, communication, evaluation--as recommended for public relations practice was reviewed. While previous studies addressed if and how the RACE process is followed in practice, this study looked at how the various components of RACE vary across different practice contexts, ranging from international, corporate, nonprofit, government, sports and travel, agency, and education.
Conference Name
NCA Annual Convention
Conference Location
Orlando, FL
ScholarWorks Citation
Penning, Tim, "Variance in the RACE Process Across PR Practice Settings" (2013). Faculty Scholarly Dissemination Grants. 1099.
https://scholarworks.gvsu.edu/fsdg/1099
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