Using Pixton to Create Product Advertisements in the Business Language Classroom

Authors

Severine Ward, Grand Valley State University
David Shultz

Department

Modern Languages & Literatures

College

College of Liberal Arts and Sciences

Date Range

2011-2012

Abstract

Hear how GVSU's Business French class used Web 2.0 application, Pixton, to produce creative student-authored projects (product advertisements) that are both technologically simple and pedagogically sound. These projects allow students to use all four language proficiency skills (writing, speaking reading, listening) and their knowledge of the foreign culture. Such projects are readily adaptable for any business language classes.

Conference Name

CIBER Business Languages Conference

Conference Location

Chapel Hill, NC

ScholarWorks Citation

Ward, Severine and Shultz, David, "Using Pixton to Create Product Advertisements in the Business Language Classroom" (2011). Faculty Scholarly Dissemination Grants. 247.
https://scholarworks.gvsu.edu/fsdg/247