Faculty Scholarly Dissemination Grants
PR in Practice: Using Videos vs Guest Speakers for the Fndamentals of Public Relations Course
Department
School of Communications
College
College of Liberal Arts and Sciences
Date Range
2011-2012
Abstract
Students generally say they appreciate guest speakers in class as an example of the 'real world.' However, guest speakers don't always stay on topic, can take too much class time, and may devolve into mere story telling vs instruction. An alternative is to videotape practitioners in their work environment for a brief edited presentation that follows semi-structured interview techniques more beneficial pedagogically. In a test of this methods, students preferred videos over guest speakers in terms of learning outcomes.
Conference Name
Public Relations Society of America International Conference
Conference Location
Orlando, Florida
ScholarWorks Citation
Penning, Tim, "PR in Practice: Using Videos vs Guest Speakers for the Fndamentals of Public Relations Course" (2011). Faculty Scholarly Dissemination Grants. 331.
https://scholarworks.gvsu.edu/fsdg/331
