Faculty Scholarly Dissemination Grants
Title
Environmental Pro-Activity and Geographic Diversification: Assessing the Impact on the Choice of Geographic Expansion
Department
Marketing
College
Seidman College of Business
Date Range
2011-2012
Abstract
A corporate green strategy is as an integral component of corporate strategy, this paper analyzes the connection between environmental management and business performance for multinational organizations by examining the effects of international diversification. Building on the existing research that suggests a disaggregation of the corporate environmentalism and business performance relationship, questions remain about whether multinational strategies involving geographic diversification driven by environmental motivations benefit and improve business performance. We propose that a firm's diversification strategy as related to performance is mediated by their environmental strategy. We suggest business performance is affected by type of corporate environmental management of the multinational firm.
Conference Name
MWDSI Conference
Conference Location
Grand Valley State University
ScholarWorks Citation
Lehnert, Kevin, "Environmental Pro-Activity and Geographic Diversification: Assessing the Impact on the Choice of Geographic Expansion" (2011). Faculty Scholarly Dissemination Grants. 369.
https://scholarworks.gvsu.edu/fsdg/369
