Faculty Scholarly Dissemination Grants
The Influence of Suggestive Guidance on Risk Taking Behavior in Personalization Systems
Department
Economics
College
Seidman College of Business
Date Range
2010-2011
Abstract
This paper investigates whether the effects of personalization systems based on risk propensity and suggestive guidance, which varies in congruency with the users natural risk taking tendencies, affect user decisions. The results indicate that the influence of risk propensity is nullified when the system suggests a conservative course of action. I will also be charing a session under the Information Systems Strategy and Design track.
Conference Name
Decision Sciences Institute 41st Annual Meeting
Conference Location
San Diego, CA
ScholarWorks Citation
Akbulut-Bailey, Asli; Poston, R.; and Looney, C., "The Influence of Suggestive Guidance on Risk Taking Behavior in Personalization Systems" (2010). Faculty Scholarly Dissemination Grants. 74.
https://scholarworks.gvsu.edu/fsdg/74
