Faculty Scholarly Dissemination Grants
Making Campus Connections through Communication Center Incentives
Department
School of Communications
College
College of Liberal Arts and Sciences
Date Range
2013-2014
Disciplines
Business
Abstract
Abstract: This paper documents the relationship between in-class incentives and student participation at one University Communication Center. An examination of partnerships between the Communication Center and faculty across disciplines and colleges (including Movement Science, Anthropology, Film & Video, Advertising & Public Relations, & History) highlights that the existence of a Center alone is not enough to guarantee a campus of competent communicators. As past research has identified the problems of a build-it-and-they-will-come attitude towards on-campus speaking services, this paper provides empirical data to support the value of linking Center visits to credit-earning opportunities in the classroom. Moreover, this study finds that connecting student tutors to potential clients prior to a first visit to the Center further increases the effectiveness of incentives. The results are based on correlations between faculty-provided class information and over 300 unique client visits.
Conference Name
Students @ the Center: Connecting Ideas
Conference Location
Arizona State University West
ScholarWorks Citation
Leek, Danielle, "Making Campus Connections through Communication Center Incentives" (2014). Faculty Scholarly Dissemination Grants. 855.
https://scholarworks.gvsu.edu/fsdg/855
