2011 Great Lakes Hospitality & Tourism Educators Conference

Relationships Among Experiential Marketing, Experiential Value, Customer Satisfaction, and Customer Loyalty: An Empirical Investigation of Korea's Upscale Hotels

Dongsun Kim, Graduate Student, Michigan State University
SeungHyun Kim Ph.D., Michigan State University

Start Date

2011 12:00 AM

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Hospitality Administration and Management Commons

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Jan 1st, 12:00 AM

Relationships Among Experiential Marketing, Experiential Value, Customer Satisfaction, and Customer Loyalty: An Empirical Investigation of Korea's Upscale Hotels

ScholarWorks@GVSU

2011 Great Lakes Hospitality & Tourism Educators Conference

Relationships Among Experiential Marketing, Experiential Value, Customer Satisfaction, and Customer Loyalty: An Empirical Investigation of Korea's Upscale Hotels

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