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2012 Great Lakes Hospitality & Tourism Educators Conference

Using an Internal Marketing Perspective to Understand the Role of Associate Delight in Company Performance

MiRan Kim Ph.D., Michigan State University
Bonnie J. Knutson Ph.D., Michigan State UniversityFollow

Start Date

2012 12:00 AM

Included in

Hospitality Administration and Management Commons

COinS

Jan 1st, 12:00 AM

Using an Internal Marketing Perspective to Understand the Role of Associate Delight in Company Performance